Business development has always been important to the successful law firm and lawyer. However, nowadays, when the market for legal services is shrinking and thus so much more competitive, business development has become mission critical. The Business Development Challenge Business development can be challenging for the law firm and the individual lawyer. According to an […]
Welcome to the second in my series of blogs on personal branding for lawyers. The first, here, deals with the fundamental question – why a personal brand is important for lawyers. This blog deals with the critical first task in building your personal brand – determining what your brand is. For some lawyers, particularly those who have been practising […]
What is the secret to successful business development for lawyers? Plan for success. Creating the Plan The first and most important step in creating a successful business development plan is spending time thinking about your interests, strengths and values and what you want for your career and your practice. This is not an easy task […]