Business Development Coaching by Potentia

At the outset of the business development coaching, Potentia works with the lawyer to define their specific business goals.  From there, the coaching focuses on:  identifying what business development strategies will work best to achieve the specific business goals; developing a plan incorporating those strategies; and ensuring the plan is executed.

Potentia’s role is to help the lawyer gain insight into his or her business development strengths and challenges, to brainstorm ideas and offer suggestions on how to develop and perfect an effective business development plan and to provide support by way of encouragement, advice and discipline in the execution of the plan.